What happens when the car powers the party?

For XPENG’s L03 activation during Amsterdam Dance Event, the connection between music and technology was literal. DJ setups plugged directly into the cars’ V2L power supply, turning them into the energy source behind the music.

We handled production, direction, filming and editing of the hero film, bringing that connection to the screen. From the first plug-in to the beat dropping, we built the film around the energy of the space, the artists and the cars powering it all. Camera movement, transitions and an edit driven by the music kept everything moving to the same rhythm.

A car, a cable and a DJ setup. Power up the rhythm.